Recently I heard a comment I just can’t get out of my head. It goes something like this: “Why would I use a concrete blog post structure, it just messes up my creativity!” Copywriters who continue to think like this are beyond help and don’t understand the power and...
Behind every powerful brand is a set of strong brand values. They are the DNA of your agency. They are permanent. And everything else in your business is influenced by them. Over time things will change in your business, like your marketing strategy, your website,...
Did you know that there are over 80000 business-related books on Amazon? But while their focus is on different aspects of the business rarely do they talk about business focus itself or how to build it. The business focus is one of the critical ingredients for the...
Is your company’s conversion low? And you can’t find a problem because you believe you’re doing all the right marketing steps and still nothing happens? Would you say you have a strong value proposition? In the words of Flint McGlaughlin from his book The...
Website Migration Definitive Guide 2019 – Learn how to successfully undertake even the most complex migrations with our step-by-step site migration process.
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