Increase Paid Ads Effectiveness By Up To 500% Using Done-For-You PPC Optimization
Zooming Out: It’s not just Google. You have Facebook, Twitter, Linkedin Ads too. Where Do You Spend & Where You Walk Away?
Back in the olden days (say 10 years ago), it was easy: The one with the largest budget wins the Paid Ads game.
Not anymore. Social sites like Facebook, Linkedin, Twitter, are so good at targeting just the right people with your ads, that if you don’t know who you’re talking to… all the money in the world won’t make your business grow.
Don’t get us wrong. If you have hundreds of thousands to burn through every month, you will get results. The question is, will the benefits outweigh the cost?
And then, even if you get the targeting right… what do you do after you get the prospect’s attention? Speaking to the same individual when they’re on Google will not be the same as the message you pitch them with on Facebook. Or on LinkedIn.
Think about it. If you meet one prospect in a shopping mall, you’ll address them more directly, since they’re in a mall.
If you find that same person in a cafe sipping their coffee, you’ll have to address them differently.
And further still, that same person suited up in an office building will require a completely different approach.
That’s your Google, Facebook, and Linkedin in a nutshell. Same person, different locations, different messaging.
This is why most companies just get a team of experts to handle PPC. It’s just way too complex and requires so many different bases to cover, that a mid-level company will find it cost-prohibitive to have these people on staff.