A timely website rebuild is pivotal to your company’s success. And, yes, it is that important.
Don’t be like so many companies today looking for any other solution to boost their business except to invest in a website rebuild. Because, ultimately, you will have to do it sooner or later, so it might as well be sooner.
I will expand on this in this blog post, so stay with me and find out when and why you need a website rebuild, and how to do it successfully.
Websites Don’t Last Forever
Did you know that you only have milliseconds to make a first impression? It takes only 0.5 seconds for an online visitor to form a first impression of your brand once they’ve taken a glance at your company’s website. On top of that, research shows that over 80% of any purchasing decision is done online, starting with the company’s website.
That being said, your company’s website is often the first contact a prospect has with your brand. It is the face of your business and the most powerful marketing tool your company has. Also, three out of every four website visitors draw a conclusion about the company’s credibility based on the company’s web design.
Simply put, a good web design enhances your business credibility against competitors.
If your website is outdated, takes too long to load, or its user interface is confusing, your prospects won’t take the time to learn about your product or service, even if it fits their solution.
The vast majority of American citizens – 81% – own a smart device nowadays. That means, whenever they search for ‘business near me,’ your company’s website pops-up in the search result pages. But what happens if your website takes forever to load, looks sluggish, and offers a frustrating user experience? It’s pretty straightforward: you will miss out on 99% of your potential customers.
Just remind yourself how do you react to websites that don’t function properly? You leave to find the one that offers a good user experience and solves your problem. Is your company website that website?
How Do You Know When Your Website Is Ready For A Tune-Up?
Let’s get a bit more specific so we can quickly discover when is the right time to do it.
Has your business grown substantially in a relatively small period? This means that your company doesn’t fit the shoes of your current website anymore.
A website’s shelf-life is relatively short. As soon as your site starts to take an endless loading time, has a bunch of broken links, or excessive pop-up windows on the landing page, it is time for a website rebuild.
Remember that your website is the first contact a prospect has with your brand. So, having an up-to-date web design in place is first and foremost.
As technologies rapidly change, knowing when to rebuild your website can make a big impact on your customers’ perception. The Big G and other search engines are continually updating their search engine ranking algorithms. So, to remain relevant in their eyes, it’s important to keep your website user-friendly and functional.
An out-of-date website could also lead to poor branding, abandoned purchases, and bad online reviews. And you don’t want that to happen, so here are some warning signs that indicate the time for a website rebuild has come:
1. Your Current Website Is Visibly Unappealing and Outdated
If it’s been a while since you looked at your own website, take the time to do so now. And, if you don’t find your website pleasant to look at, then neither does your audience. Your company’s website needs to be engaging and attractive. It should allow you to put your brand’s best foot forward. Otherwise, your audience could slowly diminish and hop over to your competitors.
2. Your Current Website Is Not Mobile-Friendly
Nowadays, people want to be able to have access to the information they need at their fingertips. And if your website fails to deliver, they will look elsewhere – to your competitors.
If your company’s website isn’t mobile-optimized, make no mistake, you will lose a significant number of leads and potential customers.
3. Your Current Website Doesn’t Generate Leads
Your social media and email campaigns are bringing in enough traffic, but no one takes that next step? Perhaps your landing pages are too complicated, or the language in your CTAs is unclear. Your generating pages should be simple. And your CTAs need to be notable and easy to follow to attract new customers.
4. Your Current Website Relies Heavily on Flash
The days when entire websites were built upon Flash are long gone. Flash sites are slow to load, bad for SEO, and are limited on mobile phones. Adobe Flash is also no longer supported by Apple – do I need to say more?
5. Your Business Goals Have Changed
Does it feel like your website is representing a different company? If so, your site probably no longer accurately reflects your business. Your website should align with your marketing goals. If they don’t match, then it is time for a website redesign with new vision and goals in mind.
5 Reasons Why You Need A Website Rebuild
Image Source: Freepik
From my experience, company owners often stick to the outdated website design simply because they like it. But, you are not building a website for yourself; you are building it for your audience and customers.
Previously we explained how to recognize that the time has come for a website rebuild, and now let’s see why and what’s in it for your business.
1. To Communicate Your Brand Values Better
If your current website is all about you and the products or services your company offers, you could use a website rebuild. Improve the visuals and rewrite the copy of your website by keeping your customers and their preferences/needs top-of-mind. Seeing you care about their needs, your audience will repay you with loyalty and trust, becoming regular customers.
2. To improve SEO and Site Traffic Performance
Does your current website structure contain a detailed menu bar? Are your pages mainly image-based? Is the length of your copy too short, and do you lack a number of inbound links?
A website structure like this is tedious for your users as well as search engines. A professional website rebuild can improve your site’s structure, increase SEO, and your website’s traffic performance.
3. To improve the Quality and Volume of the Generated Leads
Inbound leads are very important to your marketing funnel. Attracting the right leads, moving them down the funnel, and successfully closing deals, yields real and measurable ROI.
A timely website rebuild will help you generate more high-quality leads and improve your digital marketing strategy.
4. To Improve Website Usability for Your Visitors
Just like in a flower shop, your website needs to be appealing to the eye and have a welcoming vibe. But it should not stop there. The most common mistake companies often make is they change only the visual aspect of their website while leaving its structure the same.
A proper website rebuild should improve the website’s structure and the user experience as well. A well-thought-out customer trip takes into consideration the experience of your consumer to keep them going down the selling funnel.
5. To Improve Usability and Flexibility with CMS
A custom build website can be a source of a lot of headaches. The maintenance and updates are always more costly than for the sites built on a CMS.
Imagine, what if the team that built your website stops working for you? Any other team will need a lot of time just figuring out how your website works, let alone how to fix it. So, to avoid unnecessary problems, rebuild your website on a CMS like WordPress, for example. This way, you’ll get regular updates, and you won’t have to worry whether your website will stop working after some time. On top of that, a CMS based website is easy to manage by anyone, not just developers.
The Benefits Of Revamping Your Website
A website rebuild comes with a variety of advantages that make the price tag worth. It grants you the benefit of new features and enhanced functionality, which will be beneficial to both your company and your users.
A website rebuild allows you to make your website more visually appealing and boosts the overall site’s performance.
Moreover, your website visitors will benefit from faster loading pages and improved user experience, making them more likely to stick around.
Although it is costly and a very delicate task, a website rebuild is paramount to your business success. Keeping your design fresh and your content updated will help you stay relevant in the ever-changing online world.
And to do all this successfully, look for an agency that can do all of this for you. Like WebMaxFormance, for instance.
WebMaxFormance – First Impressions Engineered For Success
A website rebuild requires a fully functional team. Yes, that includes developers, front-end designers, copywriters, SEO experts, marketing strategists, and other experts in their field. And unless you have all of these experts in-house, you ill have to hire an agency for this task.
Now watch out for a common trap. What many companies do is exploit the technical skills of their internal IT department to rebuild their website or hire a code-centric web development company. The trouble here is that, most likely, neither of these has the eye for design or the creative skillset that’s needed.
We at WebMaxFormance strive to create memorable first impressions for your website.
Our team of marketing professionals and web-developers have been building websites for over 10 years now. With our expertise and resources, we have rebuilt over 100.000 webpages for client sites, and these clients got pretty amazing results.
Here are some of the success stats in industries where each client is bringing in at least a five-figure profit for the company:
- 107% traffic and lead-gen growth in just 6 months;
- 10-fold traffic and lead-gen increase in 13 months.
- 20-fold traffic and lead-gen growth in 18 months,
- From Zero to 120 monthly leads in only 6 months.
And the team has pulled this off more than once, in highly competitive industries like Commercial Real Estate Brokerage, Financial/Investments Training, Automotive Services, HealthTech/Nutrition, e-Commerce, and more.
Let us help you dig in and rebuild your website with a strong value proposition to attract the right clients, engage customers, and convert leads.
Over To You
If you thought that there’s still time for your website rebuild, I hope I gave you enough material to rethink. Hopefully, the reasons and benefits listed here will push you in the right direction, and you will opt for a timely website rebuild.
Ask yourself, would you want a second chance to create that first impression on your clients with a website rebuild?
WebMaxFormance is your go-to source for all of your rebuild needs, and we’re happy to offer cost-effective and tailor-made website solutions with real results. Schedule a consultation today and find out how we can help!