One of the key concepts that are vastly ignored is that websites are technical tools with a business goal. So it’s a technological product that exists solely to effectively attract visitors and convert them quickly and easily into clients. But website owners are...
Landing Page Optimization is part of the launch of every product or service marketers offer to their audience. Nowadays you need a laser-focused approach on the Internet in order to speak the right words and pass on the right message to your ideal audience so that...
In a Nutshell: This is a comparison of two product pages. The first one is from JC Penney’s website and the URL is too big to fit into this nutshell, and the second is convenient, the product page of the SEO Best Practices book I wrote. In the text below I’ll...
The internet is flooded with offers for web design and development, and many web owners do price-shopping and settle for website development that is cheap. The problem is that with a cheap website, we can’t expect strong branding and marketing potential because these...
Websites are great business tools, and today we have tons of web designers to choose from. Unfortunately, 99% of all websites are constructed without a good grasp of Marketing Psychology, which is basically a solid knowledge of how people interact with websites and...
Client: Confidential. The company requesting a signup form optimization works with high-end measuring devices for industrial use in R&D and manufacturing of mechanical and microelectronics products. Project objective: Improve the signup process so that more...
