With the unstoppable rise of ecommerce, and the growing reliance of websites to find, compare, shortlist and buy products, ecommerce owners are facing a complex challenge: How do we replace the senses of touch, smell, sight and taste with written words? How do you...
Recently I heard a comment I just can’t get out of my head. It goes something like this: “Why would I use a concrete blog post structure, it just messes up my creativity!” Copywriters who continue to think like this are beyond help and don’t understand the power and...
Do you know what makes a good copywriter exceptional? It’s all about how often they consider the user intent when constructing their user intent copywriting strategy. Copywriters are not just writers; they have never been. Copywriters need to do insightful and...
[toc] In the previous blog post, we explained what Customer Journey Map is, why it is important, how your company will benefit from it, its stages, etc. And now the true challenge begins – right after you’ve crafted a detailed User Persona and got familiar with...
This is the first part of the two blog post series. [toc] If you’ve been searching Google for information on “How To Create a Customer Journey Map,” you are probably tired by now… because you still don’t have a clear answer. Yes, a lot of articles talk about...
Have you ever needed a solid sale copywriter? Chances are if you do anything online in order to make more sales of whatever you’re selling, you searched for copywriters that could answer a simple task. A task that would go something like this: I need a sales...
