Client: John Russo from Palm Beach Customs
Project requirements: Web Design and Development, Copywriting, Content Marketing, SEO
URL address: https://www.palmbeachcustoms.com
Project description: John Russo the owner of a car customization shop specialized in hi-end car customization and custom graphics commissioned us to make a website. The project included web development, ongoing content marketing, and SEO. Since it is a car restoration shop we asked him to send us photos of car restorations he has done so we can make a story around them to show what awesome work he has done over the years.
The Homepage consists of a big content slider that shows images of the latest posts with custom excerpts of specific work as a content teaser linked to the full story. Under the slider, we placed a Primary Services section consisting of four fields. Every field has a Learn more button that leads to a landing/product page of a chosen service. At the bottom of the Homepage, we added a testimonial field for happy customers to share their experience with the quality of the service they got.
Since the website heavily relies on photos we also made a gallery with lots of photos of car restoration, custom graphics, bed lining, etc. that John Russo has made over the years in so people can see the quality of his work.
The site has a services-oriented navigation menu that is focused on providing the right info and help visitors become clients. Using the Contact forms and info, the site generates over 85% of the business John did since we built the site.
The ongoing SEO and Content Marketing efforts help the site rank on top of Google for key search phrases potential clients use to find a reliable car customizations shop.
John is extremely satisfied with our service and has also referred us to several of his friends.
