SEO, Sign-Up Form Optimization, Landing Page Optimization, PPC Campaign Optimization

by | Dec 9, 2012

optimization of landing page and ppc

Sensor Products Inc is based in New Jersey and deals with Fortune 500 clients such as HP, Motorola, IBM, Boeing… to name just a few. They offer pressure sensors for precision mechanics and electronics, and also offer training to the R&D teams of many Fortune 500 companies.

We’ve done several different projects for SPI, starting with optimizing of the Prospects Capture funnel, where the manager wanted to improve the process and capture more email signups and more Free Sample requests. Then we moved onto a Landing Page Optimization of the most popular product. Shortly after, we got yet another project: Homepage Optimization.

Then, a few months later, we got another project, to optimize their PPC activity, which meat analyzing tons and tons of data, traffic trends, CTR, CPC and so on. The end result was a PPC Optimization Document which when implemented, should make a significant cut in spending without losing the effectiveness of PPC. The 80/20 rule, but as one wise man said, the wisdom is in figuring which is the bad 20%. Our extensive analysis provided the answer.

Since we started, we also had numerous live consultations, as Skype conferences.

This is proof of yet another concept: Constantly provide value to your clients and they will keep coming back for more.

by | Dec 9, 2012

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