As we move toward more and more localized target markets, the focus shifts from global presence to local brand recognition. Why would you care if the website gets tons of traffic from all over the world, when your real target audience is within a 100miles radius from your workshop. Below is a success story of a local car restoration and bedliner shop in Ft Myers, Florida, who’s website ranks #1, #2, #3 and #4 on location-based searches. Read on. The...
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John Russo is another returning customer, this time asking for a complete business development pack. His idea was to join a MLM organization and work with bullion silver and gold collectable coins. As the requirement was to make a full business out of the idea, we started with some market research, to probe competitor sites, and find out more about the target audience. Then we sat down and created the Ideal Client Persona, and based on it, created the Business...
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