2015 is starting off with businesses and marketers creating their very own New Year Resolutions for whatever they wanted but didn’t manage to achieve in 2014. Naturally, us marketing folks can’t help but assess the past and give predictions for the future.
Most of these predictions, probably unknowingly, are based on what we read on daily basis, and what we do with the information. So if you have old information, naturally your predictions can end up as historic reflections.
As an active member of Digital Marketer, their 2015 Predictions article caught my attention and I’ve noticed some ideas that somehow don’t seem overly futuristic. So as a good marketer, I’ve decided to comment, and pitch in my perspective on the future.
Of course, I’m a victim to my own context of reading and working. So my prediction is bracketed by my big thing for 2015: the Populizr Social SEO Automation Platform that’s being built as we speak.
- The Pixel: tracking and retargeting is already a big deal. It wouldn’t be an overstatement to say that the retargeting frenzy got piggy-sized when Marin bought off Perfect Audience. It’s very much a 2014 thing. http://marketingland.com/marin-software-buys-self-serve-retargeting-platform-perfect-audience-85874
- Youtube: actually, it’s the Facebook Video thing. Youtube is lagging behind in video upload by socially active biz owners http://www.businessinsider.com/facebook-video-v-youtube-market-share-data-2014-12
- Content Shock: The idea is actually posted a year ago, so it’s a retrospect of what’s been going on in 2013 in the Content Marketing field. The article (unknowingly probably) mentiones Moore’s Law of doubling of content every 18 months. But the warning does somewhat stand, although not as a “big pockets win” deal but more of a “get to know your audience and speak their language”. If anything 2015 will reward those that know their audience, not those who throw money at the issue of web traffic. CPC drops as SEO capital of the site increases. SEO capital increases as social engagement grows. So ultimately CPC drops if you know how to engage your readership.
That said, I think Justin hits the nail spot on. It’s not technology, it’s how you use it that will set you apart.
In fact, my prediction for 2015 is that the one-man-show online businesses is a thing of the past. With so many new developments it’s impossible for a single person to do all the marketing AND run the business. Yes there are tons of automation platforms. Yes there are ways to set and forget many things. But there is so much noise from automation platform marketers that the solopreneur has his/her work cut out only to go through all the marketing fluff and figure out where to spend their hard earned cash. Considering the costs of these automation platforms it’s no easy thing to discern between a good offer and an expensive experiment.
So…2015 will be a year where people either team up with marketing agencies, or spend serious marketing dollars to gain the so-needed edge over competitors. Another option is to use a social SEO automation platform.
Unfortunately, they come as the top of the line marketing tools used only by marketing agencies or teams that are well funded. Companies like IBM, Oracle and Vocus offer their own social automation platforms but they do have a steep learning curve, and a very high price. A great alternative in the making is the Populizr Social SEO Automation Platform, built by yours truly. It’s still got 2 more months to completion, but man it’s going to be a life saver for 80% of the solopreneurs out there, and will create an excellent edge over teams that have done most of the work by hand.
So, happy new year world. 2015 is all about being smart with the tools you use, so that you can engage your readership on their terms. If you have the liquidity, go with a platform like Vocus. If you’d rather save some money and get a platform built by a marketing team (rather than a corporation), wait for a couple of months and grab Populizr.
Better yet, get in touch with me for a lifetime membership deal. There are a few levels of membership like Pro and Agency/Ninja packs available for lifetime deals. It’s not advertised on the site, naturally.