by imateski | Feb 19, 2013 | Copywriting
It’s not easy to run a business. You deal with employee issues, cash flow, taxes, competition and so on. To add insult to injury, the economy is not the best ever. Analysts say things may get better, but experience shows that they sometimes get a lot worse...
by imateski | Dec 9, 2012 | Copywriting
Nowadays, almost anyone can create a website and try their luck at e-commerce, services or any other business you can think of. But being online is not enough. We’ve been so immersed in media consumption that “good” is actually terrible. Web copy must be great. It...
by imateski | Nov 23, 2011 | Copywriting
I’m watching a debate on CNN 360 Bulletins about Cain’s “electric” comments and jokes, and one sentence stroke me as a key: “From all the polished, or over-polished candidates, Cain’s bluntness stands aside”, and I may add, appealing. What can Content Developers (ok,...
by imateski | Nov 8, 2011 | Copywriting
You’ve heard it a million times over: Content is King. So, here, once again, you’ll see how content can help your business achieve better business goals at a lower cost per client. As you can see on the infographic, companies are leveraging content and distributing it...
