You want more leads for your real estate agency. You are already doing cold calls with steady success, but you know that you could get more leads with the right online approach. You even tried setting this up in-house.
Unfortunately, it cost too much, and the results were less than impressive. You tried a couple of freelancers too, with similarly lackluster results. So, here you are considering how to set up PPC management for commercial real estate leads.
At this point, we hope that you realize that you need to go with a pro. There really are folks who do PPC management for commercial real estate leads as the core of their business. These folks have years of experience, the right staff, the appropriate tools, and the time to get the job done right.
Your expertise is in turning good commercial real estate leads into sales. What you need is someone to provide you with plenty of commercial real estate leads for a fair price. How can you make this happen?
What Do You Want From PPC Management For Commercial Real Estate Leads
As we noted, your skillset is converting commercial real estate leads to sales. You are not an SEO genius or expert at PPC or PPA marketing. And you don’t have to be. But, when you go looking for someone to do PPC management for commercial real estate leads for you, you need to know what to look for.
Here are the important things to look for:
Experience in The Business of PPC Management for Commercial Real Estate Leads
Experience counts, even in the tech world where everything seems to change on a daily basis. This is especially true with internet searches. Tech may change, but people don’t. Work with someone who has been doing PPC management for commercial real estate leads for at least five years and preferably ten years.
There are keywords or prospective internet search terms that work. And, there are words and phrases that do not generate interest on the internet. And, this also changes over time. You want to be working with someone who has a proprietary list of keywords that will bring leads to your door.
You don’t have to make up a list, test it, and try again and again. This is where you go with a pro with a decade of experience. You will get excellent and predictable results.
It Should Not Take a Long Time to Get Set Up Doing PPC Management
When you choose someone with experience doing PPC management for commercial real estate leads, they should be organized and efficient. A good rule of thumb is that once you and they have agreed on terms, it should take no longer than seven days for you to start seeing results. The reason is that you will be working with someone who has their programs in place.
You will work with someone who has done commercial real estate PPC marketing for years. What you are looking for is someone who sets it up, pushes the button, and start generating leads for your commercial real estate business.
Your Commercial Real Estate Leads Should be Good Leads
There are two reasons you are going to pay a professional for PPC management of commercial real estate leads. The first is to have many leads that convert to sales, and the second is to see a low cost per lead (cost per click). Commercial real estate is a local business. As such you are unlikely to convince a San Francisco business to buy a property in Chicago.
And, you really do not want to be paying much for folks who are “window shopping” and not really ready to purchase a commercial property. Setting to the search terms correctly and managing the PPC campaigns attentively is crucial to getting results from the leads you are paying for. A company that has been in the business for years has been doing this, or they would not still be in business!
Your PPC Commercial Real Estate Campaign Has to Stay In a Budget
A nightmare in the world of PPC campaigns is that your keywords are hugely successful. You are only paying pennies per click. But, with a million clicks in a day at 3 cents each, you now owe Google $30,000!
Not only do you need to have a budget but you need the folks who are managing your campaign to turn it off for any given keyword when the budget for the day, week, or month has been met.
In fact, you should only deal with folks who will take responsibility for managing your campaigns correctly and will absorb any excess cost that comes from their errors! If there is any question about whose fault it will be if a campaign is left unattended, you need to run (not walk) to the next possibility.
Be Involved as Much Or as Little as You Wish in Your PPC Campaigns
You want a professional to do your PPC management for commercial real estate leads. But, you still want to keep an eye on things. It is, after all, your business! You want the ads to work in bringing you viable commercial real estate leads. And, you want the ads to faithfully represent your business. You are well aware that micromanaging is not a good idea. But, you need to pick someone who is readily available if you spot a problem or have a question.
You Need Scalable PPC Management for Commercial Real Estate Leads
Here is where you will do best by hiring a pro for PPC management. You don’t want to be paying money for ads that produce leads that never convert. And, you need to be able to act quickly to take advantage of opportunities. When you have attentive PPC management, you can find out if a keyword is bringing in lots of leads. Then, you stay in touch with your realtors and find out that your rate of converting these leads is excellent.
By working with a pro that has been in the PPC management business for commercial real estate for years, you will have someone who gets it. Now is the time to ramp up that campaign and dial back the others. A skilled PPC manager will work with you to optimize your opportunities as they occur.
Work with PPC Management That Will Make You Smarter
You have been in real estate for years and know the business from top to bottom. Work with someone in the PPC business that has done commercial real estate PPC management for years. Such a company will be a huge source of good information.
Pick someone who values your business. Choose someone who will share what they know. Go with a PPC management outfit that does not try to “upsell” you on an expensive service but rather has practical suggestions about how to proceed at the task.
As you know from your own business, good and honest service creates return business. When you have found someone in the PPC business who knows this, you are almost home.
When You Have Excellent PPC Management for Commercial Real Estate Leads
Wouldn’t it be nice to double your commercial real estate sales next year? What if you could see twice or three times as many commercial real estate lead conversions next month?
These are not pipe dreams. The Internet has greatly expanded the potential market for commercial real estate buyers. The key is being able to tap that market and to do so cost-efficiently.
The great part of PPC marketing is that you only pay for the leads that you get. When you pick the right professional for PPC management for commercial real estate leads, you will get more convertible leads for less money than when you try it yourself. You will be able to better control campaign costs without spending all day doing the job yourself. And, you will see more commercial real estate sales with more money in your pocket at the end of the day.
Looking for someone to do PPC management for Commercial Real Estate Leads and help you scale your business? Contact WebMaxFormance today.