SEO and SEM Services
Search Engine Optimization (SEO) is the process of fine-tuning elements on the website to maximize the site’s potential to rank well in Search Engine Results Page (SERP), and get more visitors. The process requires a lot of research and analysis of traffic patterns as well as search
patterns, and the return on investment can enormous.
Search Engine Marketing (SEM) is when you pay for each visitor that comes on your website from a SERP. You basically pay Google/Bing to place you in a separate field (usually in the right column, separated from the actual, aka natural search results). With SEM, you see immediate results, but you also lose them the moment you stop paying Google/Bing to place you in that right column.
The benefits of both SEO and SEM are obvious. Your site gets good exposure, which means more visitors on your site, which in turn means more potential clients.
As there are tens of thousands (sometimes even millions) of websites competing each other to get in the coveted Top 10 on SERP (aka. Page 1 of SERPs), making it in the top 10 is anything but easy. If your site ends up on #1 in SERPs, that means that about 70% of all people who searched for that phrase will come to your site. If 1000 people searched for say “SEO consulting services”, being #1 on the list means your site gets 700 isitors, which can mean tons of new clients. The good thing about SEO is that once you achieve high ranking, you’ll reap the benefits for a very long time, provided you don’t do anything silly and mess up your site’s good reputation with Google and Bing.
On the flip side, if you have tons of cash and you’re willing to pay dozens, even hundreds of dollars for every customer you get, then SEM can make a lot of sense. The danger here is to start bidding for the wrong keywords, which is very easy to do. Bidding for the wrong keywords is about the same as barking up the wrong tree, or waiting for a plane to pick you up from a supermarket’s doorstep. This is why it is critical to get professional advice. Usually SEM consulting costs thousands, to tens of thousands of dollars, depending on the data pool.
To find out more on Search Engine Optimization and Search Engine Marketing, visit our Blog, or contact us directly to get specific SEO and SEM info for your line of work.