Being one of the most dynamic industries, Online Marketing is a daunting task even for pros, let alone the local office admin who gets piled with extra tasks every day: design the Newsletter, update the Facebook page, put a new blog post on the site, listen to what clients are saying about your services all over the internet, respond to Contact Us inquires from the website… the list goes on and on.
So how can a family-owned business handle all the work AND use the Internet to get new clients?
In the past 20+ years, after the dissolution of Yugoslavia, the republic of Macedonia is struggling to get the economy going. We call this the transition period, during which my hair has grown somewhat white, and all of the kids from my street are now collage graduates. Yet we still seem to be stuck in limbo, with little to be proud of as a nation.
During this time, we saw the spawning and rise of the Asian Tigers (economies like China, Indonesia, Taiwan etc), and more recently, the explosive growth of the Saudi Arabia peninsula.
All three regions started off with a bad set of 5 cards in our proverbial poker game. The Asian Tigers and the Saudi nations seem to have plaid a very good round with the cards they got. We, along with our other neighbors of the Eastern block, seem to struggle.
Why? What do they have, that we Eastern Europeans seem not to have?